With more than 100,000 employees, Helios is Europe's leading private hospital operator. The company cares for patients at more than 150 hospitals in Germany and Spain. In recent years, Helios has created a unique network of healthcare services that seamlessly provides specialty care to every patient. To emphasize this special position in the market, we gave the brand a complete makeover with a new brand strategy, website, UX, content, and service promise.

As the public sector in the German state of North-Rhine Westphalia digitizes, the administration and thus all state employees are on the cusp of major cultural change. This transformation is a pressing, but complex endeavor. We developed a broad communication campaign that informs employees and actively involves them in the “narrative” of a digitized administration. Based on a stakeholder analysis, we created buy-in with various activities: a newsletter, a website, and a community of practice.

Over the course of Germany’s EU Council presidency, the country’s Federal Office for Migration and Refugees hosted several international conferences. As a result of the global COVID-19 pandemic, the events had to be held virtually. We re-thought the format and developed dynamic and interactive online conferences. In the face of an unexpected change, the Office was thus able to turn a challenge into an opportunity.

PD is the largest consulting firm for the public sector in Germany. New requirements arose as part of the company’s course of growth, particularly with regard to its voice and overall appearance in the digital space. In search of answers, we analyzed and revised the previous communications strategy. We then began realigning external communications with customers, stakeholders, and the general public.

DER SPIEGEL is Europe’s largest weekly news magazine and has been published since 1947. Over the decades, many print and digital sub-brands and labels emerged, which readers and customers increasingly found confusing. With a team of executives, editors-in-chief, and journalists, we sharpened the brand and realigned it internally for an increasingly digital market. We also cleaned up the brand and product portfolio and adapted to readers’ expectations.

VisitBerlin is the marketing organization for Berlin’s tourism and convention industry. In recent years, the scope of its activities and tasks has grown. To help tourism providers with marketing initiatives, we developed a concept for a digital Saas product that includes a business plan as well as go-to-market, brand, partner networking, and pricing strategies, etc.

For generations, A. Lange & Söhne watchmakers have pursued one goal: building timepieces that belong to the pinnacle of international watchmaking.
We carefully modernized the brand to highlight not only the technical perfection, but also the emotional appeal of a watch. With the help of a renewed brand design system, the brand now presents itself in a new guise.